We all know about PSB's irony and the lack of intelligence of EMI-Parlophone, their record label, when it comes to promote and sell new ítems of these two great artists.
Promotion and distribution problems always seem to go hand in hand and, with this new release, its again proven that EMI is not only one of the biggest record labels in the world but also the silliest.
In Disco 4 we have remixes that the fans already have and that have already been released so the fans will not be buying them again. Perhaps a few wont have them if theyre recent fans but the vast majority already have the records these mixes belong to.
To make things even worse, the only new track is a remix of integral which will only be released on promo for radio stations and club djs. Of course, all these copies will appear on Ebay instantly. Its not enough that theres only one previously unavailable track on the álbum, it wont be getting promoted as its only scheduled for this promo-only release. The Integral remix wont be available on download, either, so whoever wants it will have to buy the whole álbum just for the one track. Of course, they have done a video for Integral and you will be able to see it courtesy of the rather poor audiovisual experience that YouTube is.
Is it not easier to release Integral as a download? To release it as a single with two new tracks (Pet Shop Boys have no shortage of unreleased material, quite the contrary) and include the video on the release? Is it so complicated to do things properly and with the respect that the biggest selling UK duo of all time deserves after 20 years in the music business?
We don't know who is to blame for the clustered disaster that Disco 4 is, whether it's EMI-Parlophone or Pet Shop Boys themselves. What we do know is that theyre no not exactly going to set the charts on fire with such a substandard offering.
The full track-listing is as follows:
1. The Killers: Read My Mind (PSB Stars Are Blazing mix)
2. David Bowie with Pet Shop Boys: Hallo Spaceboy (PSB Extended mix)
3. Pet Shop Boys: Integral (PSB Perfect Immaculate mix)
4. Yoko Ono: Walking On Thin Ice (PSB Electro mix)
5. Madonna: Sorry (PSB Maxi-mix)
6. Atomizer: Hooked On Radiation (PSB Orange Alert mix)
7. Rammstein: Mein Teil (PSB There Are No Guitars On This mix)
8. Pet Shop Boys: I'm with Stupid (PSB Maxi-mix)
Official PSB site: www.petshopboys.co.uk
PSB fan forum: www.tennant-lowe.com
